MyLab Marketing with Pearson eText 9th Edition is a comprehensive marketing textbook. Gary Armstrong and Philip Kotler wrote it, and Pearson Education published it. The book explains marketing concepts and strategies in detail, with real-world examples and case studies. 5 Features of the Textbook Here are some textbooks characteristics to consider: Interactive Learning: MyLab Marketing offers interactive learning tools such as quizzes, videos, and simulations to students. These tools assist students in understanding and applying marketing concepts in a practical setting. Real-World Examples: The textbook illustrates marketing concepts and strategies with real-world examples and case studies. This method helps students understand the relevance and application of marketing concepts in real-life situations. Comprehensive Coverage: The book covers all of the important aspects of marketing, such as product development, pricing strategies, promotion, and distribution. I
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